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Google: a Billion Dollars of Investment in 5 Years for Africa

Google: a Billion Dollars of Investment in 5 Years for Africa


Google on Wednesday announced a five-year billion dollar investment plan for the African continent, promising the young population in this market, faster and more affordable internet access as well as financial support for local startups.
MA third of Africa's 1.3 billion people are currently connected to high-speed internet, according to the World Bank. But the continent, where nearly half of the population is under 18, is a promising market.

Highlighting "huge progress" in connectivity over the past decade, the CEO of US tech giant Sundar Pichai said in a statement that "there is still work to be done to make the internet accessible, affordable and useful for every African ”.

"I am delighted to reaffirm our commitment to the continent by investing $ 1 billion over five years to support Africa's digital transformation," he continued.

The investment will include the installation of the Equiano submarine cable, intended to carry high speed internet across South Africa, Namibia, Nigeria, Saint Helena and will link the continent to Europe.

The program also provides for the allocation of low-rate loans to small local businesses, as well as equity investments in African startups.

Calling himself "inspired by the innovative scene of African tech startups," Google Africa CEO Nitin Gajria said he was "firmly convinced that no one is better placed to solve Africa's biggest problems than young developers and creators of startups ”.

Since 2017, Google recalls having trained six million young Africans in digital technology and having allowed 100 million Africans to access the internet for the first time thanks to its Android system.

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27 Vendor Tips to Save You Money

27 Vendor Tips to Save You Money


Find out the 27 devious psychological tips sellers and traders use to keep you spending more - and how to outsmart them.

To make you spend more, sellers and traders lure you in with a few low-cost items
It is no coincidence that the first things you see when you walk into most stores are the cheap treat bags or the cheap socks. These inexpensive items are designed to get you to open your wallet and are designed to break down the psychological “no-spend” barrier that arises as soon as you walk into a retailer. “North Americans are suspicious,” observes consultant Jeff Green. But that cheap item that you toss in your cart will immediately trigger the little stimulus you needed to spend more a little later. ”

Supermarkets assail you with good smells


By bombarding you with the smells of baked bread or roast chicken as soon as you walk into the supermarket, retailers know very well what they're doing: activating your salivary glands. Because as soon as you salivate, you become a much less disciplined buyer, reports Paco Underhill, author of What Women Want: The Science of Female Shopping ( What Women Want: The Science of Shopping feminine ). And this practice is not limited to diet. Do you know how researcher Martin Lindstrom, hired by a home appliance store, drove up sales of fridges and stoves by 23 percent? By diffusing the scent of apple pie in the air!

Stores keep you at home longer with music


Many stores play music that is much slower than your heartbeat, so you spend more time in their premises - and buy up to 29% more, according to researcher Martin Lindstrom.

To make you spend more, sellers and traders let you touch the merchandise


According to a Caltech study, customers who were allowed to see and touch products (whether mugs, DVDs or snacks) were 40 to 60 percent more willing to buy than those who were only shown photos or a description of the article. Other studies confirm this: the more time you spend handling the product, the more likely you are to pay for it. No need to wonder why Apple is lining up tons of phones and computers on its display tables, or why car salespeople are so happy to offer you to try a model.

Grocery stores and supermarkets assume you won't calculate the unit price


When a grocery store gives you a "real deal" like "10 for $ 10", you only care about volume, even though the promotion actually increases the price of the item. If you take an 89-cent can of tuna and label it "10 for $ 10," customers, instead of buying 6 cans of 89-cent tuna, are going to buy 10 for $ 10, says former supermarket executive Jeff Weidauer.

Instant reward, deferred payment


When you make a purchase from iTunes or the Apple Store, you don't immediately receive your bill. This alleviates what economists call the “pain of paying”. You instantly get what you paid for, but you won't be reminded until much later of what you paid for… which will put you in a better position to keep buying. Credit cards are particularly dangerous for this very reason.

To make you spend more, restaurants camouflage the dollar symbol


The next time you go to a restaurant, note the absence of the dollar sign on the menu. According to a Cornell University study, diners spend less when this symbol appears on the menu than when only numbers indicate the price of the dish. Not seeing this evocative symbol of money disappearing creates cognitive distancing in your mind that allows you to better channel your thoughts about the reward without worrying about the cost.

Grocery stores dictate your driving with carts and baskets


Nature hates emptiness ... almost as much as a customer hates an empty shopping cart. “The baskets encourage people to buy more,” says Paco Underhill. And it's even more tempting to fill a cart with compulsive shopping. For the purposes of a grocery store study, retailers doubled the size of their cart to see if customers were buying more. Result: 19 percent more purchases. Always carry your purchases by hand, if possible.

To make you spend more, stores round up your savings


An easy-to-calculate discount gives us the illusion that it's better, says William Poundstone. A sign that says “Was $ 20, now $ 15” will work better than one that says “Was $ 20, now $ 13.97”. You will be more attracted to the first, even if the second gives you a better economy.

Retailers bait you with loyalty cards


You are being tracked. If you use your loyalty card, your spending habits are recorded and often used to get you to buy more. According to the New York Times, retailers are successful in enticing the shopper to spend by determining from their previous purchases what type of purchase they are falling for. So if you see that your regular store advertises 3 boxes of 12 Pepsis for $ 12.99, then the grocer knows you're going to buy them at that price, even if you don't need them.

They flood you with bright colors and play on the feeling of belonging


Beware of shopping during the holiday season, warns Professor Kit Yarrow: red may well push you to spend lavishly. Red stimulates and energizes the brain, she explains, noting in passing that waitresses dressed in red get 14 to 26 percent more tips than those wearing any other color. Studies also show that most shoppers buy more when they are in a crowded store because they subconsciously desire to be part of the group. Mondays and Tuesdays are generally the best days to shop. Avoid Sundays at all costs.

To make you spend more, stores lure you in with fake coupons


Some coupons may appear to offer discounts, but this is really just advertising - sometimes for the more expensive products in the line. Authors of a 2003 New York University study found that customers who came with coupons spent an average of $ 2.28 for an item while those without coupons opted for a cheaper item. at $ 2.07. They conclude that "the availability of coupons for an expensive product increases the likelihood that customers will buy that product."

The stores tempt you with… chocolates!


Nothing beats a free chocolate. According to the Journal of Consumer Research , potential buyers showed a greater desire to purchase a luxury item such as a watch, laptop or designer item of clothing immediately after eating a Lindt chocolate truffle that they came from. to offer them. How surprised then that most Lindt stores offer you a free sample of their products as soon as you set foot in one of their stores?

Manufacturers are slyly reducing container and portion sizes


Beware of new packaging! Check the volume in the new bottle of your regular shampoo, and you may well find that you are paying the same price for less, warns William Poundstone. How does the manufacturer cover up his misdeed? Thanks to a recess ingeniously placed at the bottom of the container.

Sellers seduce you with favors, advice and services


Don't try on clothes you don't need. A customer who stops to chat with an employee and tries on an item of clothing is twice as likely to buy as someone who doesn't, says Paco Underhill. In general, the more you interact with the seller, the more likely you are to buy something - especially you wouldn't want to disappoint someone who has helped you, right?

Their armchairs stretch out their arms to you
You've probably noticed that most clothing and home furnishings stores have a few armchairs in the center aisle for tired shoppers (yes, husbands!). Now you have may not be noticed, but these seats are often placed close to showing display products that the store wants to get rid says Johan Stenebo, author of the book The Truth About Ikea ( The Truth About Ikea ). “Retailers are reserving these very lucrative areas for items that are left on their hands,” she adds.

To make you spend more, salespeople imitate your body language


Humans would give anything to be understood. But it turns out that many studies have shown that a salesperson who imitates their customers' body language is more likely to make better sales - a success that physical contact can amplify even more. Research indicates that any physical contact, especially from a woman, can increase a person's sense of security and hence their risky behavior.

They charge you more for less - because you're too lazy to care


You can expect to pay more for things if you are lazy. From Dairy Queen to Starbucks, a number of retailers have taken to selling mini portions at prices where you certainly don't get your money's worth, USA Today notes. They know that most people would rather be seen as virtuous (eating fewer calories than a normal serving) than as tight-fisted. And they're willing to spend more so they don't have to divide those mini portions themselves.

Phone and Internet companies needlessly bundle their services


Pay attention to "bundled" services. Phone companies bundle all of their services into one package (texting, calling, and internet) because they believe you won't read the fine print. As a result, you won't understand that you are paying more than if you subscribe to each of these services separately, says William Poundstone.

Sellers and traders place you (unnecessarily!) In a hurry


Decode the true meaning of certain phrases spoken by salespeople. "For a limited time only" creates a sense of urgency in you, warns Ravi Dhar, professor of marketing at Yale.

Stores orchestrate false shortages


Think of products offered to a "limited number per customer" for what they really are: a scam. “People are like, 'Oh, there's not much left, I should buy this stuff,'” says Vicki Morwitz of the Stern School of Business at New York University. But this is probably wrong!

Grocery stores showcase their most flamboyant products


Bright colors put you in a good mood and entice you to buy more, says Phil Lempert, an expert in the retail grocery industry. This is why you should start shopping in the middle of the store, where the rather ordinary products are stored.

They play on your insecurity during your shopping spree


A recent study from the Journal of Consumer Research tells us that the charm of a cashier can greatly influence the volume of our purchases. When faced with attractive employees, regardless of their gender, we become more aware of ourselves and then become less inclined to buy personal care products - and sometimes we even buy nothing. Faced with a cashier with an innocuous physique, we will be more inclined to spend. Online shopping, however, inhibits any such anxiety, and that is why it is going through such a boom.

Online stores set a minimum amount for free shipping


Since fast delivery can put your purchase price up dangerously, you must be telling yourself that free delivery is a real bargain, right? False! Many companies require you to spend a minimum amount to qualify ($ 49 for Amazon, sometimes more at other sellers), which penalizes customers who only buy one or two trinkets. This happens more often than you might think. “I often find myself looking for other items to qualify for free shipping,” says Brent Shelton, spokesperson for an online thrift site. I tell myself that there must be something I need while knowing very well inside me that this is not the case. ”

Grocery stores send you into a shopping maze


The fresh produce is in row one, the butter in two, and the layers… in row three! But who could have designed this store? A retail genius, obviously. Marketing experts know that a customer who loses his bearings will be more inclined to impulse purchases. Study found that customers who were interrupted when making a risky decision (buying a $ 20 bag of organic coffee, for example) were more likely to buy it once that distraction took hold. end. Why? Because the examination they had taken before being interrupted had given them a false sense of familiarity with the item in question, and at the same time reduced the mental risk of buying it.

Restaurants and clothing stores use lures that cost you dearly


Okay, $ 175 is a lot of money… but not as much as $ 475, right? Knowing full well that your brain will engage in this comparison if given two very different numbers, many restaurant menus feature their most expensive dish at the top of the menu, while fashion stores will put an overpriced item of clothing at the top of the menu. next to another much more affordable in the hope of alleviating your price sensitivity. Don't let the "relatively cheap" spoil your judgment: $ 175 is still $ 175.

They save your details to facilitate subsequent transactions


According to Dan Ariely of Wired magazine , most consumers would be more likely to buy from a site that already has our postal and bank details than from a site where they have to enter that information every time - even if it costs them more. Sites like Amazon understand this very well and keep all of this information after a single purchase, which makes subsequent transactions much easier.

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Suggestions on Selling Your Service Firm

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It's Timely to Consider Still Another Inequality

More Tax Cuts Coming

Vice Presiddency Becoming More Attractive Goal

Turn Anger Into an Asset

Making the Most of Trade Shows

Ideas for Making the Most of Time on the Road

The Benefits of Smart Inventory Management

Policies That Protect a Company's Good Name

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Bills Would Affect the Hiring of Skilled Foreign Workers

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Nurturing Part Timers to Be Entrepreneurs

Holding Things Together When Selling A Location

Knowing When Cut The Cord

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Too Much Team Harmony Can Signal Trouble

Oiling The Wheels Of Consumer Satisfaction

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5 Pitfalls Make Your Work Inefficient

Wrong Stock Investing

What is a non life insurance

5 things to do if you want to succeed

5 steps Emphasize the use of credit cards correctly

Unemployment can be saved by doing 5 steps

Obstacles that prevent from saving

Want to be rich do these 3 things

New to the stock market

Change the attitude of saving with 3 steps

Home loan Not difficult anymore

Start investing is not difficult

Come check the finance health

Live 3 items for solving the poor

5 wrong financial views Risking destruction

4 things that should not be overlooked for Save money

Wise financial planning techniques for the family

5 mistakes checklist when buying insurance

5 reduce the risk of doing business

3 risk levels that must be known before investing

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Alphabet soup and economic recovery

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Essential insurance

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10 Ways To Cut Your Health Care Costs

What is the stock market

Adjust the idea of adding value to your business

How ready are you for down

10 techniques to use money

10 Ideas To Conquer Stocks

10 Year Retirement Plan

Factors That Make Your Finances Worse

Eliminate 5 Weaknesses to Create Success in SME

Retirement Investment Plan Longevity Simpler

5 Secrets to Financial Freedom

How to Invest Without Losing

Do We Need Too Much Money

8 Alarms When Finances Are in Trouble

How to Use Money Saving Techniques

Credit Card Debts Not Difficult Anymore

Long Term Savings

Financial Matters Young People Should Know

The 5 Phases of Money Flow

Youth Fever for Cryptocurrencies

Economy Versus Demagoguery

Resistance to Organizational Change

What is Production budget

What are the Goods in Commission

What are Returns on Purchases

What are Pre Operating Expenses

What is a Technical Organization

10 Types of Credit Securities

5 Main Types of Business Organization

What Is a Business Advisor

What is the Personification of Accounts

What Is Expense policy

6 Stages of Administrative Organization

Social Responsibility of Institutions

What Is Business Environment

Forms of Organization of Economic Entities

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7 Duties of an Accounting Clerk

7 Most Outstanding Comptroller Functions

What Is Bookkeeping

What Are Taxes Payable

Armand Feigenbaum Biography

What Is Zero Base Budgeting

What Is Chart of Accounts

What Is Sensitivity Analysis

What Is Purchasing Department

Origin of Business Management

What Is Administrative Organization

What is Cost Accounting

What Is Organizational Structure

What Is Nominal Salary

What Is Centralization In Administration

What Is Payable Documents

What Is Indirect Labor

What Is Going Business

What Is Commercial Paper

What Is Delivery In Business

What Is Equivalent Units

What Is Income Centers

What Is Indirect Materials

What Is Purchase Requisition

What Is Internal Accounting Control

What Is Administrative Management

What Is Political Environment of a Company

What Is Purchasing Budget

What Is Consignment Merchandise

What Is Organization Expenses

What Is Unpaid Balance

What Is Logistics Operator

What Is Flexible Budgeting

What Is Government Accounting

What Is Financial Leasing Companies

Mergers and Acquisitions of Companies

What Is Acquisition Financing

What Is Acquisition Accounting

What Is Operating Leverage

What Is Top management

What Is Operational Audit

What Is Cost Systems

Who is Vittorio Mincato

Initial Public Offering Backed by Venture Capital

Who is Vittorio Mincato

What Does On Account Mean

The Cryptocurrency Tether

Whether Cryptocurrencies Will Fall to Zero

Primitive Time of the Administration

6 Tips for Choosing Health Insurance

What Is a Structured Settlement Annuity

Benefits Behind an Annuity or Structured Settlement


20 Fruits and Vegetables Rich in Antioxidants

20 Fruits and Vegetables Rich in Antioxidants


Which foods are the richest in antioxidants? Researchers at Tufts University's Human Nutrition Research Center on Aging measured various products according to the ORAC index, which measures their ability to absorb free radicals. Their super power, in fact! Here are the 20 Antioxidant-Rich Fruits and Vegetables You Should Eat.


Prunes
Fresh prunes contain 4873 antioxidants while half a cup of their dried counterparts contains 7291 according to WebMD.com.

Raisins
The same goes for red grapes which get 2016 antioxidants per serving unlike raisins which contain 2490.

Blueberries
Blueberries have more antioxidants - those magic molecules that can help prevent a myriad of diseases - than 40 other fruits and vegetables. Eating a cup of wild blueberries will provide 13,427 antioxidants, or about 10 times the USDA recommendation. Cultivated blueberries will give you 9019 antioxidants per cup.

Blackberries
Blackberries are high in antioxidants, but did you know that they are also packed with polyols, one of the main components of sugar substitutes (often accused of causing abdominal health problems)?

Strawberries
Like blueberries and raspberries, strawberries are rich in antioxidants that protect healthy cells from many cancers.

Raspberries
A study published in the Journal of Nutrition showed that ellagic acid (found in raspberries, pomegranates, nuts, and cranberries) improves the ability of quercetin (another type of antioxidant than apples, grapes, onions and buckwheat) are found to kill cancer cells.

Plums
Choose black plums which give you 4873 antioxidants per serving. Dried plums (prunes) offer even more!

Orange
Oranges, along with mangoes, peaches and watermelon, are high in beta-cryptoxanthin, an antioxidant, and one of two compounds that may reduce the risk of arthritis by 20-40%, according to study survey carried out with 25,000 people. Here is what doctors say you need to know about arthritis.

Red grapes
Enjoy this healthy, low-calorie snack: 20 seedless red grapes are barely 100 calories.

Cherries
Juicy and sweet Montmorency cherries (or sour cherries) are an excellent source of antioxidant melatonin . Other cherries are too, but this variety contains the most. Melatonin protects the skin against ultraviolet rays. Researchers have found that this powerful little nutrient also helps repair sunburned skin because it stimulates the growth of skin cells. Cherries are also packed with vitamin C which is needed to build collagen ... your natural source of wrinkles!

Kale
Rich in antioxidants and anti-cancer vitamins, kale is also a good source of beta-carotene and offers an excellent combo of lutein and zeaxanthin.

Spinach
Spinach is loaded with carotenoids that promote healthy eyes and help prevent macular degeneration, a leading cause of blindness in older people.

Brussels sprouts
These cousins of broccoli contain sulforaphanes as well as compounds called isothiocyanates that detoxify carcinogens in the body before they have time to do their dirty work of spreading. According to a Dutch study, men who ate Brussels sprouts daily for three weeks had 28% less genetic damage (this is a cause of cancer) than those who did not.

Alfalfa sprouts
This tiny, super-powerful sprout is rich in beta-carotene, an antioxidant, which protects against lung cancer. Also, beta-carotene helps maintain healthy skin, hair, nails, gums, glands, bones, and teeth. Alfalfa sprouts are also a good source of vitamin E which can help prevent heart attacks and heart disease, as well as reduce the risk of death from bladder cancer.

Broccoli
Broccoli is packed with anti-cancer antioxidants plant. One study found that men who ate 5 or more servings per week of cruciferous vegetables , such as broccoli, were 50% less likely to develop bladder cancer over a 10-year period than men who rarely ate them.

Beets
Beets are bursting with healthy nutrients, like five of the most essential vitamins, calcium, iron, potassium, and protein.

Red bell pepper
An average pepper is low in calories (only 32!), But lots of vitamin C (150% of the recommended daily value!) Which prevents atherosclerosis which can lead to heart disease. Here's why vitamin C is important for your health.

Onions
You will get the most out of this vegetable's anti-inflammatory antioxidants by eating it raw. Cooking onions at high temperatures greatly reduces the benefits of phytochemicals that protect against lung and prostate cancer.

Corn
A study in the Journal of Agricultural Food and Chemistry found the longer corn cooked, the higher its level of antioxidants like lutein - which fights blindness in older people.

Aubergine
All types of eggplant are rich in chlorogenic acid which protects against the buildup of cardiac plaque in the artery walls and also fights cancer: this is what USDA scientists in Beltsville, Maryland say. In laboratory studies, eggplant lowered cholesterol and helped the artery walls relax which may reduce the risk of high blood pressure.

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