Link building enrich the content that is provided to visitors and increases the visibility of the page against user searches ...
When improving the website of any business, it is necessary to consider several elements that allow it to position it organically in search engines. One of the main strategies to consider is link building, which in addition to positioning provides authority to the page.
There are different link building techniques , each of them providing an important added value to the website. They allow to enrich the content that is provided to visitors and increase the visibility of the page against user searches.
Faced with the digital age, in which it has become essential for any business, regardless of its size, to have a strong online presence; the web positioning is essential. In this sense, link building becomes a key strategy that cannot be absent.
What is link building?
Before delving into the different techniques, it is important to make this term very clear. Link building is an SEO strategy that consists of pointing external links to a certain domain in order to increase its positioning in search results and, consequently, its visibility.
In this link building whitepaper you can find a lot of valuable information to make your own winning link building strategy. In this article we will review 3 of the techniques most used by those who struggle to be the first in search engines.
Each website is a world, but all, whatever they are, need links from other websites, since it is one of the ways that Google knows how important they are, or, in other words, the authority that those websites have in the topics they deal with.
If you get a good number of quality websites from the same sector to point to your site, Google will understand that you are an authority on the subject and will reward you by improving your positions in the results pages, which translates into higher organic traffic and , in turn, into more money.
Efficient link building techniques
There are many link building techniques, however, within this list, there are some keys that stand out for the efficient results they provide in the positioning of a website.
1. Guest blogging
This technique consists of establishing alliances with blogs whose subject matter is relevant to the users of a certain website. An article of interest to blog readers is created as a guest writer. Within this post there is a direct and natural link that directs readers to the website.
2. Links in social networks
Social networks are a perfect platform to connect a brand with its target audience. Through interesting posts that generate interaction from users, direct traffic is brought to the website including links within the publications.
3. Detect broken links
We refer to detecting broken links on third-party websites that have a lot of authority in your sector. With tools like Ahrefs or Xenu, we can analyze all the outgoing links on a website and detect those that are broken, that is, they point to a page or website that no longer exists.
How can this help us in our link building strategy? Two ways. We can contact the websites we have analyzed and try to exchange a full report of all your broken outbound links for a link to our project. This is a win-win barter. They avoid detecting those links in exchange for including a free link to our website that improves our positioning.
Once we extract the list of broken links, we can check among all those domains that give error if there is a free one, without an owner. This is the second way to get good links: register an expired domain that already has a link from a website with a lot of authority in our sector and redirect it to our domain. It is important to only register expired domains that have not yet been removed from Google search results.
There are many techniques and tricks to get links to our website. Discovering and experiencing them is a challenge, but with results that are well worth a try.
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