What is an air freshener? Air fresheners are formed by the mixture of different substances that introduce a pleasant smell in the place where they are. There are many different aromas that you can choose from depending on the environment you want to create. From sweet and soft scents (such as vanilla or flowers) to more elegant and sophisticated scents, which will make your customers spend a pleasant time in your establishments.
More and more stores are incorporating this innovative olfactory marketing practice and are benefiting from its great advantages.
Imagine entering a restaurant with a musty and dirty smell. You would not stay for a second in it, much less ask for something to eat. Now imagine passing in front of a cafeteria where the smell of coffee and cinnamon permeates the place, it makes your mouth water just thinking about it, right? It is proven that the establishments that have an aroma attract more the attention of their customers, considerably increasing the number of sales, since it makes the stay more pleasant for their buyers. In addition to the good experience that customers get from the place, the smell of it will make it associated with the brand and as a consequence it will be better remembered.
Air fresheners have been around for more than you think. In ancient times they were already used to mask bad odors and create a more pleasant environment. The Egyptians used essences to remove odors from tombs. In the Greek temples the aromas were also used in their rites and funerals. Later, in the Middle Ages, the profession of perfumer became necessary since there was a serious problem of bad odors due to lack of hygiene, and schools of these were even created. They invented jewels that had essences inside, so that women could hang them on their dresses and leave a pleasant aroma as they passed.
Smells are present in our day to day. They alert us to dangers (such as smelling a gas leak, or a food in bad condition), but also pleasant and soft essences (such as floral ones) serve to relax us and change our mood. The sense of smell, by activating the most primitive part of our brain, awakens emotions that other senses cannot evoke. This is why it is so important to have an air freshener in our store , home or business.
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